Warner Music Group Invests In Digital Fashion Retailer; DressX

On December 15, Warner Music Group introduced it had invested in and partnered with the digital style retailer DressX. This distinctive partnership will allow choose WMG artists to design their very own digital style traces for followers to gather. That stated, let’s check out the Warner Group DressX partnership.

Warner Music Group and DressX unite!

By the partnership, artists will be capable to collaborate with DressX to design and launch 3D and AR digital clothes. Additional, followers may have the flexibility to gather and showcase them on social media platforms like Snapchat and Instagram. Furthermore, this deal provides artists the chance to reap the rewards of recent income streams. It additionally lets them give their followers one thing memorable for them to share on-line and within the metaverse.

“As our digital identities turn out to be exponentially extra sturdy and impactful, we’re targeted on constructing partnerships that may allow WMG and our artists. With its management in wearables and sustainability, DRESSX is precisely the kind of accomplice we want sprinting alongside us as we construct for the longer term,” stated Oana Ruxandra, Chief Digital Officer & EVP, Enterprise Growth, at WMG.

Concerning the digital style firm

Launched in August 2020, DressX has turn out to be the largest digital fashion platform with over 3,000 digital items in its DressX library. The corporate additionally launched the most important AR style app available on the market that’s accessible on the Apple and Android. Moreover, DressX has partnered with an inventory of world firms equivalent to Google, Meta, Roblox, Coca-Cola, FARFETCH, and extra.