Muse to Release Next Album on Polygon-based NFT Platform Serenade

“Will of the Individuals,” the ninth studio album of the long-lasting rock band Muse, can be launched on August 26 as an NFT and is ready to be the first-ever launch that can enter the charts within the UK and Australia.

Shaped in 2014, Muse gained NME Award for Greatest British Band in 2007, 2010, and 2011, MTV Europe Music Award for Greatest World Stage Efficiency in 2019, and Grammy Award for Greatest Rock Album in 2011 and 2016, amongst many different accolades.

Again in 2020, Mused additionally labored with Dapper Lab’s CryptoKitties mission to create digital collectibles.

“Will of the Individuals” can be bought by way of Serenade, the “eco-friendly” platform that helps artists to capitalize on the NFT increase.

“Muse have at all times had a fantastic urge for food for innovation and pushing the boundaries of how they ship their music to followers, so utilizing this know-how to raise the expertise of their new album made a number of sense,” Serenade’s CEO Max Shand instructed Decrypt.

CryptoKitties Provides Cats Impressed by Rock Band Muse

Based on Serenade’s web site, the platform makes use of layer-2 answer Polygon to mint NFTs—the corporate calls Polygon’s proof-of-stake (PoS) mechanism “way more environment friendly” than Ethereum’s present proof-of-work (PoW) consensus algorithm.

“All Serenade NFTs are minted on the Polygon [chain], as a result of we worth its affordability and eco-friendliness,” Shand instructed Decrypt. “On Serenade, we bear gasoline charges on behalf of all customers—artists and followers—as a result of we wish to replicate the frictionless purchasing expertise right now’s clients are used to, and Polygon permits us to do that at scale.”

Serenade’s one notable characteristic is that the platform doesn’t require customers to create a crypto pockets earlier than buying NFTs, and other people can use debit and bank cards to buy NFTs on the positioning. Customers can even use their current Bitcoin or Ethereum wallets linked to Coinbase.

As additional defined by Shand, when a fan indicators up on Serenade, the platform routinely creates a digital pockets on their behalf utilizing Web3 infrastructure authentication answer Web3Auth.

“The fan then has the choice to retailer their NFT of their Serenade assortment or switch it to an exterior pockets of their selection,” Serenade’s CEO instructed Decrypt.

First NFT album to hit the charts

Official Charts Firm (OCC), the house of the official UK High 40 charts, made NFT albums eligible for the charts in April this yr, when UK indie rock band the Amazons launched a digital field set NFT, restricted to 100 copies.

That, nevertheless, was a launch “containing NFT content material” within the type of animated unreleased pictures taken from a key second of the band’s previous, slightly than a standalone launch.

Muse’s upcoming NFT launch is proscribed to 1,000 copies globally and can come as each an NFT and a limited-edition format, in accordance with The Guardian.

A £20 ($24.50) buy will get followers a downloadable model of the album as high-resolution FLAC recordsdata containing digital signatures of the members of Muse. Other than that, every of the 1,000 patrons could have their names completely listed on the linked roster of purchasers.

This future is ours #willofthepeople
Pre-save the brand new album ‘Will Of The Individuals’ right here: https://t.co/guN67s0TzY pic.twitter.com/HuNuaGP54Z

— muse (@muse) June 15, 2022

Based on Martin Talbot, chief government of the OCC, the Muse launch didn’t drive an replace of the OCC’s chart-eligibility guidelines because it turns into the primary NFT album that meets the entry standards with Serenade being accredited as a chart-return digital retailer.

“There was a great deal of noise about NFTs being the way forward for music, the way forward for leisure, the way forward for possession,” Talbot instructed The Guardian.

And it appears to be solely the start of a brand new thrilling journey.

“Following the August 26 Muse launch, we can be working with quite a lot of rising and iconic artists to make use of the digital urgent format to launch albums, EPs and singles to followers, with a give attention to the music,” Shand instructed Decrypt, including that Serenade will even be trying to “the fun of unlocking bonus supplies and having [the fans’ names] etched into the historical past of a report for all of time.”