MoonPay to roll out ‘soulbound’ NFT loyalty program
NFT
Crypto funds infrastructure agency MoonPay is rolling out what it calls a “soulbound” NFT loyalty program for its customers.
Soulbound tokens are non-transferable tokens representing an individual’s identification utilizing blockchain expertise.
Dubbed the “Web3 Passport,” the token will grant its proprietor entry to unique occasions, the agency is about to announce at Artwork Basel in Miami. The advantages of this program could be associated to ticketing for trend, artwork, sports activities, music and leisure, and rolled out early subsequent yr.
MoonPay has greater than 10 million clients; all verified clients can be a part of the passport program, with further tiers to be added over the following yr.
By way of this program, the firm will additionally lengthen white glove help from MoonPay Concierge – part of its enterprise that gives a service to people who need assist shopping for NFTs.
Over the previous few months, the enterprise has gone to nice lengths to align itself with big-named manufacturers making forays into web3. Earlier this yr, the fintech partnered with Common Studios to create an NFT-based scavenger hunt at its Common Theme Parks. In June, it launched Hypermint, a service that lets manufacturers mint as much as 100 million digital property directly.
“We’re turning into extra like an American Categorical,” MoonPay CEO Ivan Soto-Wright mentioned in an interview with The Block. “You might have an clearly sturdy funds community and platform. However you then even have all of the experiences. And so I feel that is type of how we see us bridging each of those elements of our enterprise.”
With further reporting from Ryan Weeks.
