HUGO BOSS Launches Its First-Ever NFT Collection

NFT

German luxurious vogue home HUGO BOS AG has entered the world of the Metaverse and NFTs with the launch of a brand new Web3 expertise.

Based on the corporate’s press launch, its HUGO division, which focuses on interesting to youthful customers (i.e. it focuses on self expression), has collaborated with Web3 agency Imaginary Ones on “a holistic, 360-degree metaverse expertise” and this partnership “sees HUGO take a serious step ahead in its exploration of the metaverse, because the launch of its first-ever NFT assortment marks one other vital milestone within the international refresh of the model in 2022.”

The press launch, which was issued on 4 October 2022, went on to say:

“An unique HUGO x Imaginary Ones NFT assortment of 1,001 3D animations, entitled ‘Embrace Your Feelings’ (EYE), shall be launched in early November. The intention of the gathering is to encourage everybody to attach with their feelings, and to share a message that every one emotions – constructive and destructive – are legitimate and needs to be embraced, as the liberty to really feel and categorical can considerably enhance psychological well being and total well-being.

“Of the 1,001 NFTs, six characters will include particular attributes. 5 characters every symbolize one among our on a regular basis feelings – pleasure, unhappiness, concern, anger, and love. The enjoyable storyline of the gathering may also profit a charitable trigger as, to mark World Psychological Well being Day on October 10, a particular sixth character bringing collectively all 5 feelings shall be auctioned, with 100% of the proceeds donated to Youth Conscious of Psychological Well being (YAM). This evidence-based psychological well being program invitations younger folks aged 13 to 17 to study and discover the subject of psychological well being, and has been carried out with greater than 85,000 youngsters throughout 16 international locations.“

Miah Sullivan, Senior Vice President of World Advertising & Model Communications at HUGO BOSS, mentioned:

“The metaverse is an thrilling new house for vogue manufacturers, one that’s wealthy with potential for HUGO. We’re excited to companion with Imaginary Ones to ship an NFT assortment of gorgeous 3D property that allows us not solely to additional discover this digital world, but additionally to share a message of self-acceptance and being true to your self, which is on the coronary heart of what HUGO stands for.“

And Clement Chia, Co-Founding father of Imaginary Ones, mentioned:

“Imaginary Ones is humbled and honored to companion with HUGO and to be the primary Asia-born NFT undertaking to collaborate with a global vogue model. We share the HUGO’s values and dedication to contributing to an inclusive and equitable world. With this partnership, we aspire to strengthen Imaginary Ones’ presence past the Internet 3.0 house and additional our trigger in embracing inclusivity and variety in every single place.“

The “HUGO x Imaginary Ones: Embrace Your Feelings” NFT assortment is offered on the market on NFT market OpenSea:

Supply: OpenSea

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Featured Picture through Pixabay