Second Life and Motown Records Join Forces

Second Life, Motown Information, and STYNGR be part of forces to create a particular music expertise. Right here’s every thing that you must know.


  • Second Life groups up with Motown Information to create a devoted music venue, providing a particular expertise with legendary artists and the enduring Motown sound.
  • Discover interactive options inside Second Life’s platform, together with dressing up your avatar with Motown music from Styngs, actually embracing the spirit of the music.
  • Stay up for a devoted Motown Information radio station and a collection of charming occasions, curated by Motown and STYNGR, making certain a recent and interesting music expertise. This collaboration marks Motown’s first transfer into the digital world, supported by STYNGR’s know-how and licensing.
Still from Second Life Motown
Motown Venue in Second Life’s Digital World

Second Life x Motown

On this musical partnership, Second Life, the large metaverse developed by Linden Lab, turns into dwelling to a music venue devoted to Motown Information. Put together to immerse your self within the iconic Motown sound and interact with legendary artists, each traditional and modern.

Considerably, this thrilling collaboration introduces a dynamic platform the place you possibly can discover new experiences. Thus, permitting the celebrated Motown sound to come back to life. Furthermore, gown up your avatar with Motown Information music snippets, courtesy of Styngs, and actually embody the spirit of the music.

What’s extra, Second Life will quickly characteristic a devoted Motown Information radio station, curated collectively by Motown and STYNGR. Moreover, Motown artists will captivate and entertain, making certain a recent and interesting music expertise.

With tens of millions of customers and a formidable financial system, Second Life continues to reinforce and enrich the lives of its residents. As well as, Brad Oberwager, Government Chairman of Linden Lab, affirms their dedication to creating partnerships that enhance in-world experiences.

Motown’s First Enterprise into the Digital World

As for Motown Information, this collaboration marks its first enterprise into immersive digital experiences. Alex Williams, VP of Gaming Technique and Enterprise Improvement at Motown Information, acknowledges their dedication to increasing boundaries and embracing innovation.

Due to STYNGR’s licensing, know-how, and platform, this partnership has develop into a actuality. Subsequently, will probably be bringing curated music from main and indie labels into the digital realm.

This collaboration guarantees a unprecedented alternative to rejoice and expertise the magic of Motown Information like by no means earlier than. Be part of Second Life and let the Motown rhythm captivate your senses. As you develop into a part of a vibrant neighborhood, everybody will likely be united by a love for music.

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