Creator of cannabis-themed metaverse shares his vision for the industry

The hashish trade has lengthy been fragmented, each geographically and politically. Recognizing this, Mark Bonner, CEO of Cannaverse Applied sciences and creator of Cannaland, determined to take issues into his personal palms.

With a background in renewable power, Mark Bonner brings a singular perspective to the hashish trade. He noticed the potential for a extra streamlined, environment friendly and safe method and got down to create it — a metaverse referred to as Cannaland. It’s the world’s first hashish platform powered by blockchain expertise, and Mark Bonner is on the forefront of the trade, main the cost for a extra unified, sustainable future.

Given his intensive expertise, our staff at Cointelegraph felt it was solely becoming to take a seat down with Mark Bonner to debate his imaginative and prescient for the trade and the way the metaverse performs a job in it.

Cointelegraph: With all of the speak of the metaverse and what it might probably do, many critics suppose that the digital realm is just for fanatics. Would you agree they’re the primary goal market, or who would you counsel can profit from the metaverse?

Mark Bonner: The metaverse is offering the platform that can permit pioneers, thought leaders and decision-makers the chance to innovate and experiment as digital and nearly enhanced worlds evolve.

In Cannaverse Applied sciences’ Cannaland, whether or not you’re a model proprietor, a business-to-business (B2B) firm concerned in a specialised half or all features of the hashish trade, or a canna-curious client who desires to be taught extra however finds navigating the dispensary surroundings a bit nerve-wracking, a metaverse panorama might be designed to offer an immersive expertise for not solely fanatics and customers, however a normal B2B neighborhood as effectively.

CT: What worth do you see an immersive expertise bringing to each your trade and the world at giant?

MB: In essence, the evolution of 2D Web2 right this moment to the Web3 3D immersive expertise of tomorrow will rework and outline how we work together, transact, function and finally turn out to be productive in a digital surroundings that can in some ways transcend our bodily world’s Web2 capabilities right this moment.

CT: What verticals do you see the metaverse having an impression on?

MB: The metaverse is a strong software that may deal with a variety of verticals. One instance of that is within the realm of branding and promoting. Through the use of a metaverse platform, companies can create a 360-degree immersive expertise for customers. This enables them to work together with companies, providers and merchandise in a extra participating, interactive manner. This may be particularly useful for B2B and business-to-consumer (B2C) corporations seeking to join with their viewers in new, progressive methods.

One other vertical that may be addressed by the metaverse is the actual property trade. By using digital land and property gross sales, customers can buy and lease property in a digital surroundings. Moreover, digital options corresponding to procuring malls, shop-in-shop ideas and architectural options might be created to boost this expertise. These options open up a world of potentialities for builders and actual property corporations to create new, thrilling tasks that may be loved by customers in a digital world.

CT: Are you able to present a real-world use case to exhibit how these verticals could also be utilized?

MB: Hashish carried destructive penalties for anybody rising, promoting and distributing the product.

That is the place I stumbled upon a real-world answer to a real-world downside. What if I might create an area the place you would promote, make it doable to transact (with a local token) for a cannabis-related product and ship it, multi function place? This was exceptional within the hashish neighborhood.

CT: What’s your imaginative and prescient for the hashish trade?

MB: Creating the world’s first hashish metaverse, pioneering hashish product advertising, manufacturing and merchandising with an progressive blockchain cost system. Probably unlocking and empowering cultivators, growers, testing labs, producers, wholesalers, retailers, medical dispensaries and consumption lounges with the flexibility to scale and monetize their manufacturers whereas immediately addressing the present gaps within the hashish trade.

Cannaland revolutionizes the worldwide hashish trade by connecting each aspect of the hashish and hemp communities in a digital good metropolis.

CT: What can customers count on from the world’s first cannabis-themed metaverse?

MB: Surrounding the buyer with companies, providers, merchandise and different interesting digital life-style gadgets, the metaverse encourages participation and transactions. The Cannaland platform presents digital land and property gross sales, together with buying and leasing property, and the creation of procuring malls and shop-in-shop choices, whereas additionally offering digital architectural options for purchasers. It has a cellular app for the straightforward buy/lease of land and its native token, in addition to a recreation app that enables customers to “play-to-earn” and “play-to-learn.”

Schooling is one other key focus for Cannaland, which presents Cannalearn, an area for collaboration with greater academic services, universities, medical doctors and researchers to review, publish and retailer related details about hashish. They hope to coach governments, authorities and universities about hashish and the trade, reasonably than punish those that partake in it.

By way of leisure, Cannaland presents a wide range of choices corresponding to music live shows, sports activities occasions, consumption lounges, edible occasions, interactive motion pictures, storytelling and socializing within the metaverse. It additionally presents metaverse tourism, with Cannaland digital actuality hashish cities turning into vacationer locations within the metaverse. This contains well-known hashish landmarks corresponding to Freetown Christiania in Denmark, Netherlands’ greatest espresso retailers, Jamaica’s 4’20 Senty, MoBay Weed Run and Uruguay — the world’s pioneering hashish nation.