Universal Music Group Enlists Top Talent for BAYC Rock Group Kingship

NFT

Common Music Group faucets Grammy-award-winning producers to create music for Kingship, a digital band primarily based on the blue-chip NFT assortment Bored Ape Yacht Membership.

In keeping with Celine Joshua, head of Common’s 10:22PM label, it made sense to usher in the expertise of co-executive producers James Fauntleroy and Hit-Boy to assist steer the sound of the brand new group. The duo has performed work for pop superstars Justin Timberlake, Bruno Mars, Beyonce, and Rihanna.

Joshua has conceived a roadmap for Kingship that features albums and metaverse performances. There will likely be fan perks related to albums and performances, and homeowners of Kingship NFTs will get entry to an unique Discord server to fulfill different followers.

Common introduced Kingship final Nov., on the top of the crypto market bull run that noticed bitcoin high $69,000 and ether, the predominant cryptocurrency within the NFT area, attain $4,800.

How the band is being shaped

Kingship has 4 members: lead singer Hud, percussionist Arnell, bassist, and vocalist King, and lead guitarist Captain.

James Fauntleroy and Hit-Boy are crafting the sound for the simian quartet that may take its cue from a success observe entitled ‘Bounce’ by former laborious rock group Van Halen. Rolling Stone has ranked the music in its listing of the 200 best songs of all time. Kingship has launched a 30-second video depicting its musical route.

Thus far, Joshua has offered 5,000 band-related NFTs, known as Key Playing cards, which high OpenSea’s listing of Music NFTs. Every Key Card depicts one of many apes with particular distinctive attributes.

Regardless of the latest crypto market downturn, the BAYC assortment, consisting of 10,000 cartoon apes, has reached some vital milestones. It lately overturned CryptoPunks, one other so-called blue-chip NFT assortment, within the class of all-time gross sales figures. Otherdeeds, dynamic NFTs constructed as a group of important sport components and an integral a part of the BAYC NFT universe, lately flipped the favored NBA NFT assortment High Shot because the NFT challenge with the very best sale volumes.

BAYC taking the music business in one other route

Bored Apes have confirmed standard Web3 mental property for celebrities and the leisure business. They are often seen as a standing image on the decentralized internet and social media platforms like Twitter, the place homeowners show the NFTs on their profiles. Notable celebrities proudly owning Bored Apes embody NBA star Steph Curry, NFL quarterback Tom Brady, and rapper Snoop Dogg.

However they’re additionally a part of a motion to reconnect artists with followers.

At across the similar time Common introduced Kingship, Grammy award-winning producer Timbaland launched a enterprise in partnership with a BAYC leisure firm, Ape-In Productions, to advertise Bored Apes as standard metaverse music acts. One of many targets of the brand new enterprise, Timbaland mentioned, was to provide artists again inventive management. The Bored Apes will launch music and animation as NFTs. The primary act signed onto the platform was TheZoo, a hip-hop group within the BAYC metaverse. Animation for the live shows will likely be achieved utilizing Unreal Engine’s 3-D creation know-how.

In the meantime, rappers Snoop Dogg and Eminem are already exploring the potential of cartoon simians to reinforce their real-world performances. The duo lately mixed a reside efficiency on the MTV Video Music Awards with a music video depicting them performing as animated Bored Apes within the metaverse.