Starbucks Odyssey Releases ‘The Siren Collection,’ Its First Limited-Edition NFT Drop


09 March 2023 20:38, UTC


Studying time: ~2 m

Starbucks Odyssey, the espresso firm’s Web3 loyalty program, at present launched its first restricted version non-fungible tokens (NFT), which it calls “Stamps.” This system, nonetheless in invitation-only beta, permits members to finish actions resembling quizzes and in-store buy to earn Stamps, which might be collected or resold on Nifty Gateway.

The two,000-item “Siren Assortment” encompasses a model of the corporate’s iconic Siren, with the stamps priced at $100. Members of Starbucks Odyssey had been capable of purchase two stamps every beginning at 12 p.m. ET, and will pay by bank card or by connecting their MetaMask pockets.

Upon launch, members of the Starbucks Odyssey Discord group complained of issues accessing the positioning and error messages, with the positioning seemingly overwhelmed by site visitors.

Regardless of the problems, the gathering bought out in 18 minutes.

NFT Stamps that members have unlocked from finishing Journeys are already out there within the Nifty Gateway secondary market, with the ground worth “Vacation Cheer Version 1 Stamp” hitting $1,398, with $170,636 in buying and selling quantity, as of writing.

Starbucks launched its Odyssey program on the Polygon blockchain and goals to make the expertise pleasant for noncrypto natives, emphasizing the flexibility to buy Stamps with solely a bank card. Andy Sack, co-founder and co-CEO of Forum3, which partnered with Starbucks on launching this system, informed CoinDesk that Odyssey is a “next-generation loyalty platform” geared toward constructing a model relationship between prospects and Starbucks.

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