PUMA and Roc Nation Revolutionize Sneaker Culture

PUMA returns to the web3 scene with a phygital NFT drop in partnership with Jay-Z’s label Roc Nation to rejoice the fiftieth Anniversary of Hip-Hop. Learn on to seek out out extra about these NFC-powered sneakers.


  • PUMA and Roc Nation partnered with Legit to launch the RS-XL Mixtape assortment, celebrating the fiftieth Anniversary of Hip-Hop.
  • The gathering options bodily sneakers with an NFC-powered chip contained in the left sneaker’s tongue, linking to a novel NFT.
  • NFT holders can entry unique web3 experiences, together with behind-the-scenes content material, unreleased tracks, a hip-hop historical past documentary, and in addition future drops.
image of PUMA x Roc Nation sneakers near a record player
PUMA joined forces with Roc Nation for a phygital NFT sneakers drop.

PUMA x Roc Nation: What’s the New Drop All About?

As we speak, PUMA and Roc Nation partnered with the phygital product firm Legit to launch an unique drop: the RS-XL Mixtape assortment.

In essence, this assortment has bodily sneakers in three colours. The choices are nicknamed ‘Cassette Tape,’ ‘Playlist,’ and ‘Disc.’ Every pair of sneakers carries Legit’s LGT Tag. That is mainly an NFC-powered chip that Legit created for the challenge. The distinctive tag is on the within of the left sneaker’s tongue.

Every digital chip is linked to a novel NFT. Holders can use these collectibles to entry web3 experiences, together with:

  • Behind-the-scenes content material from the Roc Nation studios;
  • 14 unreleased tracks from prime Roc Nation artists;
  • An unique documentary on hip-hop historical past;
  • Entry to future drops and associated content material.

The merchandise can be found on the Legitimate platform for $130 per piece. Right here’s a fast take a look at the sneaker’s design:

image of a PUMA NFT phygital sneaker
The sneakers are available in three colorways that supply distinctive digital perks.

General, this collaboration goals to rejoice fifty years of hip-hop and its evolution – which has additionally reached the web3 house.

“Legit was created with the idea that the way forward for blockchain implies that we don’t want to say blockchain in any respect. That perception has been wholly manifested on this partnership with PUMA and Roc Nation. Principally, the shoppers who purchase these sneakers may have entry to unique, curated, and immersive digital content material experiences with out even fascinated about what’s taking place behind the scenes,” stated Calvin Chan, Founder and CEO of Legit.

In fact, PUMA additionally boasts expertise within the NFT house. The enduring model debuted its first drop in early 2022 along with Manchester Metropolis. Surprisingly, PUMA has launched web3 experiences and phygital NFTs too. So, this can be only the start!

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