Metaverse Fashion Week for Copenhagen!

Metaverse trend involves Scandinavia! Copenhagen Trend Week, the premier trend occasion in Scandinavia, has partnered with luxurious cell model sport Drest to boost its programming with digital parts. Beginning Monday, August eighth and operating via Saturday, August twelfth, followers of Copenhagen Trend Week can model avatars and create streetwear outfits in Drest via a sequence of day by day in-game challenges. Right here’s what you may anticipate from CFV 2023!


  • Copenhagen Trend Week collaborates with Drest for metaverse trend challenges.
  • Drest raised $19.1 million to discover Web3 potential with luxurious manufacturers.
  • Drest plans to introduce new metaverse options and customizable avatars.

3 avatars for Copenhagen fashion week showing metaverse fashion

Copenhagen Trend Week: Metaverse Trend Insanity Hits 2023 Peak!

The collaboration goals to seize the vitality of Copenhagen Trend Week, from runway reveals to road model. It’ll spotlight Nordic manufacturers like Ganni, Stay, Cecilie Bahnsen, and in addition Stine Goya. It goals to do that by integrating model storytelling and customized digital backdrops that includes iconic Danish landmarks.

In recent times, Copenhagen Trend Week has established itself as probably the most energetic and artistic showcases internationally.” says Lucy Yeomans, founder and CEO of Drest. “It was an awesome alternative for us to permit our viewers to find these purpose-driven Nordic manufacturers. Our model companions worth the inventive execution in Drest and the truth that gaming permits them to achieve a wider, highly-engaged viewers.” she provides.

Every Drest problem requires gamers to model a mannequin avatar with actual luxurious manufacturers round a particular temporary or actual world occasion. As soon as accomplished, the group votes on the ultimate look. Moreover, gamers can earn digital wearables or buy them.

Drest Leads The New Frontier For Trend’s Digital Future

Whereas not presently Web3 enabled, Drest’s collaborations with luxurious manufacturers show the potential for gaming in retail. This additionally contains driving buyer acquisition and engagement. Drest is shifting nearer to Web3, although. In June, the corporate raised $19.1 million, bringing its whole funding to $38.2 million. The funds will help an “developed and metaverse-enabled” model of Drest with new social options and customizable avatars.

Drest plans to attain progress via its developer ecosystem, advertising and marketing, and strategic income streams. It is usually exploring extra Web3 way of life video games. Final yr, Drest partnered with Oetker Assortment luxurious inns to make use of iconic properties as backdrops for in-game trend challenges. This March, Le Bristol additionally launched its first NFT assortment, displaying how Drest offers an on-ramp to Web3 for luxurious manufacturers.

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