How to experience Web3 social through Lens Protocol?

Social media has infiltrated the on a regular basis lives of an enormous chunk of the worldwide inhabitants. With media giants like Fb and Twitter taking over a major share of individuals’s time and a focus, points are usually not scarce. The principle ache level stems from the solely centralized character of all these mega firms.

With the rise of blockchain expertise and the development Web3 affords within the digital period, social media platforms are additionally sure to alter. The instances of centralized entities hogging all management over this sector of the net world are gone.

As customers search extra transparency and management over their information, and traditional social media platforms take hit after hit for leaking buyer info, the blockchain house has a lot to supply.

How can social media turn out to be decentralized?

The present state of the social media business permits large firms to manage the data it gathers from their customers absolutely. What’s extra, if stated firms go bankrupt or determine to dam you from their companies, your complete historical past and exercise stay locked throughout the platform. Think about that Twitter goes bankrupt, as alluded to by new proprietor Elon Musk – that may imply all of your tweets, shares, likes, and follows can be perpetually gone together with the corporate.

The principle purpose for social media platforms that look to turn out to be decentralized is to relinquish a few of that management. Most significantly, these platforms ought to let customers have entry to their very own information and government decision-making powers over who will get to see this information.

And the blockchain is the proper medium for this shift in perspective to occur. With decentralization on the core of the expertise, new social media algorithms and decentralized social graphs are actually permitting creators, customers, and firms to personal their information and absolutely management it.

At the moment, Lens Protocol is main the cost with an open social graph structure that goals to permit dapp builders the liberty to create blockchain-based social media platforms. Whereas nonetheless in beta, Lens has set bold objectives to revolutionize the social media house.

What’s Lens Protocol?

Developed by the creators of the favored Aave liquidity protocol, Lens Protocol seeks to revolutionize the social media business. Bringing decentralization and web3 capabilities to builders, the protocol has an open-source construction permitting creators to launch their very own social media platforms.

Furthermore, dapp builders who determine to make use of the Lens infrastructure can even profit from its modular design. All updates, adjustments, and upgrades to an software will be accomplished in phases and thru totally different modules, permitting final inventive flexibility.

Lens protocol additionally helps increase the authentication side of social media and reduces pretend accounts to a minimal. The decentralized infrastructure helps NFT profile authentication, which ensures that each one consumer information is attributed to the proprietor, and safely saved on the Polygon blockchain as an NFT.

And whereas new options just like the Lens protocol provide a wanted break from the centralized mannequin at present prevalent within the social media house, adoption of this expertise continues to be scarce.

Accelerating Web3 adoption with straightforward onboarding

Whereas Lens protocol is providing the answer to a growingly important drawback, the adoption of this expertise continues to be shifting slowly. Centralized social media platforms have reigned for many years now, and customers nonetheless need assistance with onboarding to the social media of Web3.

What’s extra, Lens nonetheless solely permits whitelisted candidates to get entry to an authenticated profile NFT. This vastly reduces the quantity of people that can absolutely make the most of the decentralized social media platform resolution.

Nevertheless, in an effort to create a gateway to Web3 social, firms like Phaver are attempting to get the phrase about Lens on the market and produce entry to extra individuals. The dapp permits customers to create off-chain profiles and nonetheless comply with the stream of knowledge on Lens till they get a whitelist spot. As soon as this occurs, all their follows, and likes are robotically transferred on-chain and saved of their profile NFT.

“Many are proper now in search of alternate options for Twitter, and it is an ideal alternative to shift to extra moral Web3 choices, however onboarding continues to be very restricted. Phaver helps with that by offering a “Web2.5” start line the place anybody can entry and comply with the Lens content material and be waitlisted for his or her very personal profile NFT.”

– Joonatan Lintala, CEO, Phaver.

As Web3 social media turns into extra fashionable, Lens will appeal to much more consideration, which is why the platform continues to be testing out entry solely via whitelist spots. However in case you are wanting to become involved with the decentralized way forward for social media, platforms like Phaver are an ideal begin.

With the fast progress the Web3 house is experiencing, the social media business is sure to be affected, and probably for the higher. What’s extra, the undoubted advantages Web3 social will convey to the business may be simply the factor to assist convey the coveted “subsequent billion customers” into the house. Nonetheless, to get there, the business wants not solely scalable options like Lens, but in addition user-friendly onboarding and the fitting instruments to welcome non-natives to crypto.