Fox Entertainment’s ‘Masked Singer’ show launches token-gated fan experience
NFT
www.theblock.co
15 February 2023 20:40, UTC
Studying time: ~2 m
Fox Leisure and its web3 arm Blockchain Inventive Labs are unveiling a brand new token-gated fan expertise for the community’s hit singing competitors present “The Masked Singer.”
Holders of a non-fungible token, or NFT, referred to as “Masked Singer Stars,” will be capable to “watch unique content material that includes behind-the-scenes and confessionals from this season’s contestants.” The NFTs will price about $50 and there can be a restricted provide of 1,050, Fox stated in an announcement.
Followers might want to win an opportunity to buy the NFTs by scanning a QR code after which collaborating in interactive initiatives like voting on the contestants they suppose will advance. By collaborating, followers will be capable to “stage up their Loyalty Move” and grow to be eligible to purchase the NFTs which can unlock further unique content material. The fan voting is not going to affect the result of the present, the media firm stated.
Fox and Blockchain Inventive Labs’ transfer is without doubt one of the strongest examples of a Hollywood media firm combining the recognition of an present model, blockchain expertise and gamification as a way to have interaction with followers. Fox’s technique is to extend each fan engagement and the monetization of certainly one of its prime mental properties.
AMC Networks has additionally used blockchain expertise to have interaction with followers by tapping NFT studio Orange Comet to assist it create a web-based fan expertise based mostly on its hit present “The Strolling Lifeless.” These NFTs have generated a number of million of {dollars} in buying and selling quantity, in keeping with OpenSea.
“The Masked Singer” airs its season premiere Thursday night time. Now in its ninth season, the present has been successful for Fox within the U.S., rating because the nation’s prime unscripted TV present 4 years working with every episode scoring a median of greater than 7 million “multi-platform viewers,” the corporate stated in an announcement.
Fox’s Blockchain Inventive Labs partnered with crypto infrastructure agency MoonPay to assist launch the brand new token-gated fan expertise.
