Emmy Award-Winning, Disney-Backed Baobab Studios Launches ‘Momoguro’ Ethereum NFTs


02 March 2023 11:21, UTC


Studying time: ~3 m

Hollywood’s Baobab Studios has gained 9 Emmy Awards for its brief movies and digital actuality (VR) experiences. Now, they’re branching out into the world of Web3 with a family-friendly venture referred to as “Momoguro” and an accompanying Ethereum NFT assortment.

Created by multimedia director and animator Martin Allais and writer-director Nico Cassavecchia, Momoguro is a colourful fantasy world the place creatures referred to as “Momos” can fuse collectively to kind hybrid characters. Momoguro is releasing NFTs in addition to a NFT roleplay sport (RPG) the place gamers can go on “quests” throughout a world referred to as the Uno Airplane to mix Momos.

The franchise is minting its genesis NFTs for 0.22 ETH apiece (about $365) Thursday, that are “Holoselves” gamers can undertake to later benefit from the Uno Airplane, in keeping with the venture’s mint website.

The Momoguro RPG might be on ImmutableX, a layer-2 Ethereum scaling resolution, and can embody NFTs as a core sport characteristic. The sport is about to launch in Q2 of 2023.

Baobab Studios is just not a Web3 firm, nevertheless it’s exploring the probabilities of how NFTs can interact customers in storytelling experiences.

“We imagine tales transcend mediums,” Baobab Studios CEO and Cofounder Maureen Fan stated in a press release.

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“Baobab Studios’ mission is to encourage you to dream and produce out your sense of surprise. Make YOU matter. This begins by creating nice characters and tales, like Momoguro, the place you may be a part of the story,” Fan added. “We aspire to deliver the Momoguro IP to as many channels, streaming platforms, and widespread media as doable.”

Momoguro’s creators additionally imagine their property’s lore carries an vital message.

“Neighborhood performs an enormous half on this,” Momoguro’s Cassavecchia stated in a press release. “Inclusivity is paramount for the franchise, from ethnicities, genders and body-types, Momoguro’s ethos is that everybody is welcomed.”

Baobab presently boasts having Pixar cofounder Ed Catmull and Twitch cofounder Kevin Lin on its board, and has raised over $31 million in whole funding from the likes of Disney, Samsung, and Comcast, in keeping with Crunchbase information.

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Baobab isn’t the primary Hollywood studio to launch NFTs or Web3 content material. Final fall, Warner Bros. launched “Lord of the Rings” NFTs which gave consumers a digital copy of the primary movie. Lionsgate, Netflix, and Paramount have additionally experimented with NFTs for a few of their greatest properties.

That is the start of your journey to find the Uno universe! 🍄💎 Momoguro introduces a fantastical world the place you acquire creatures with distinctive powers. Select which of them fuse together with your Holoself avatar & acquire their talents as you merge collectively to struggle to avoid wasting Uno.

— Momoguro (@MomoguroNFT) November 28, 2022

That stated, Baobab seems to be extra excited about creating a way of group than simply raking in income—it’s already hosted Twitter Areas for Momoguro followers, garnered a considerable Twitter following, and has practically 50,000 members in its Discord server.

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