Bored Ape NFT Metaverse Band Taps Beyoncé, Bruno Mars Producers

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Common Music Group introduced right now that its digital metaverse band, Kingship—which options characters primarily based on Bored Ape Yacht Membership NFT paintings—has tapped a pair of very actual music producers which have created hits for superstars like Beyoncé, Jay Z, and Bruno Mars.

The veteran producers—Chauncey “Hit-Boy” Hollis and James Fauntleroy—will take the roles of co-executive producers and songwriters behind the Bored Ape band, and work to create music for the NFT-inspired characters to carry out in movies and immersive on-line metaverse worlds.

Kingship hails from UMG’s 10:22PM label and was created by label head Celine Joshua. The characters within the band are primarily based on Bored Ape Yacht Membership and Mutant Ape Yacht Membership NFTs licensed from notable collector Jimmy “j1mmy” McNelis. It’s much like the seminal digital band Gorillaz, albeit with a handful of beneficial NFTs used as supply materials.

Hit-Boy is a well known hip-hop producer and three-time Grammy winner who has produced hit singles for artists like Beyoncé, Kanye West, Rihanna, Jay Z, and Ariana Grande. Fauntleroy, in the meantime, is greatest often known as a four-time Grammy-winning songwriter for artists like Bruno Mars, Beyoncé, and Justin Timberlake, plus he’s produced music for varied different musicians.

A current Kingship teaser video, launched in August to mark a promotion with the M&M’s sweet model, supplied the primary style of their musical contributions to the undertaking. In July, Kingship launched its personal NFT undertaking, launching 5,000 Ethereum key playing cards that present particular entry to unique content material and token-gated future experiences.

An NFT is a blockchain token that represents possession of a digital merchandise, and can be utilized for issues like paintings, Bored Ape-style profile footage, collectibles, and entry passes to on-line communities and reside occasions. The NFT market swelled to $25 billion value of buying and selling quantity in 2021, per knowledge from DappRadar.

The Bored Ape Yacht Membership is arguably the best-known undertaking within the area, racking up billions of {dollars}’ value of buying and selling quantity whereas amassing quite a few celeb and athlete holders. Yuga Labs, the creator of the Ethereum undertaking, raised $450 million earlier this 12 months at a $4 billion valuation, and is working by itself metaverse sport referred to as Otherside.

Eminem, Snoop Dogg Bored Apes at VMAs Get Jeers From NFT Critics

Bored Ape Yacht Membership NFT holders are given broad rights to make use of their owned pictures to create and promote spinoff paintings and merchandise. Some house owners have used their Bored Ape imagery for issues like quick meals eating places, hashish and alcohol packaging, toys, and attire.

UMG and 10:22PM aren’t the one creators that see alternative on the intersection of Bored Apes and music: Storied producer and Ape proprietor Timbaland has additionally produced music from Bored Ape-based artists. He additionally launched a single as his Bored Ape and bought NFTs of the music video itself.

In the meantime, rappers Eminem and Snoop Dogg—additionally each Bored Ape NFT house owners—lately launched a collaborative single referred to as “From The D 2 The LBC” that options their Ape pictures within the music video. Additionally they carried out the music reside by way of 3D Ape avatars on the MTV Video Music Awards, and bought limited-edition merchandise primarily based on their NFT characters.