A Virtual Ode to Hip-Hop

In a dynamic collaboration, retail large Walmart and Individuals of Crypto Lab (POClab), a pioneering artistic studio, have revealed their groundbreaking digital creation – ‘Cultureverse’.

This immersive expertise, a homage to Hip-Hop’s fiftieth anniversary and the profound affect of Black tradition, goals to spark inclusivity and innovation.


  • Walmart and Individuals of Crypto Lab (POClab) introduce ‘Cultureverse’, an immersive digital tribute to Hip-Hop and Black tradition.
  • Scheduled for September, the expertise celebrates Hip-Hop’s fiftieth anniversary and empowers Black creators by way of inclusivity and innovation.
  • Walmart’s Black & Limitless platform companions with POClab to create real-world influence by fostering a brand new era of tradition builders.

announcement poster for POC Labs Cultureverse

Blockchain & Hip-Hop Legacies Unite At Cultureverse!

POClab, identified for his or her intersection of tradition and expertise, has gained prominence since 2021. The model has held initiatives like #MetaPride, the world’s inaugural Pleasure competition within the metaverse. Key companions reminiscent of The Sandbox, Animoca Manufacturers, Gaingels, and Tess Ventures have propelled their mission.

Set to launch in September on Spatial, Cultureverse is an interactive journey. It pays tribute to Hip-Hop pioneers whereas exploring its evolving panorama, aiming to reinforce expertise accessibility for Black creators. This aligns with POClab’s dedication to highlighting marginalized communities and fostering change by way of digital connections.

Rock the Bells, the annual hip-hop music competition, and undisclosed companions help the enterprise. Walmart, a significant collaborator, employs its Black & Limitless platform to amplify Black creators’ potential. By integrating customized programming and collaborations, Walmart aspires to create real-world influence. Furthermore, it additionally empowers the following era of tradition influencers.

Justin Breton, Director of Model Experiences and Strategic Partnerships at Walmart, shares, “Cultureverse introduces Walmart’s Black & Limitless to the digital realm, inspiring Black creators and fostering real-world influence.”

Cultureverse isn’t a solitary expertise; it additionally signifies a motion. With a shared dedication to illustration and inclusivity, it embarks on a journey to encourage innovation. Moreover, it celebrates the enduring influence of Black tradition on society.

Simone Berry, co-founder of POClab, encapsulates the sentiment, stating, “We proudly introduce Cultureverse, celebrating Black tradition’s societal influence. This collaboration with Walmart’s Black & Limitless goals to encourage a brand new era and domesticate innovation.

Because the launch approaches, Cultureverse additionally holds the promise of a transformative exploration of Hip-Hop’s legacy and Black tradition’s enduring affect.

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