Watch out, TikTok: 105 million micro-video fans are jumping into crypto

“Micro-videos” have taken the world by storm — with brief, viral clips grabbing the eye of right this moment’s youngsters and forming the subsequent era of social media.

However there’s one platform that had pioneered this idea a lot sooner than the likes of TikTok, Instagram and YouTube — and even Vine.

Coub launched within the spring of 2012, and the premise is straightforward: Every video is as much as 10 seconds lengthy and performs on a loop with a full-length audio observe or music, permitting to type distinctive audio-visual mashups. The clips are often known as “coubs.”

Now, contemporary from celebrating its tenth anniversary, the social community is entering into the world of Web3 with a brand-new method to monetization.

As a part of the transition, Coub plans to give attention to “watch-to-earn” — unlocking new alternatives for creators and viewers — full with a built-in nonfungible token (NFT) market.

With over 11 million month-to-month customers as of Could 2022 and greater than 105 million energetic individuals every year, the platform goals to construct on these sturdy foundations, empower its devoted neighborhood, and usher within the subsequent era of social media.

Why now?

Coub says its method to video represents a “actually revolutionary and impactful multimedia format,” packing as a lot content material and substance as attainable right into a microscopic 10-second timeframe. Given how right this moment’s web customers, together with Era Z, are targeted on prompt non-verbal communication, this couldn’t be extra well timed.

The web site claims to supply a brand new imaginative and prescient for media content material platforms which might be suited to the “possession period” as Coub describes right this moment’s social media panorama. In addition to a brand new breed of Web3 providers monetized for viewers and creators alike, creatives can take pleasure in direct, peer-to-peer interactions with their viewers via NFTs, decentralized apps and a “watch-to-earn” method.

Coub.com intends to take this evolution additional and develop the idea — empowering the neighborhood to regulate each side of the platform’s future, from the sorts of content material accessible to the best way rewards are distributed throughout the ecosystem.

How will it work?

All Coub customers will take part in “watch-to-earn” by default, gathering rewards for his or her normal each day actions on the platform: views, likes, feedback and reposts. And, after all, the creators importing “coubs” can be compensated for all these interactions with their content material.

Whereas hopping on board is easy, there are many enjoyable prospects for extra engaged customers. Viewers and creators will progress from stage to stage, growing rewards by watching extra coubs, unlocking achievements, and gathering customized statuses. From each day challenges and treasure hunts for “hidden gems” to cutting-edge contests, there’s lots to maintain the neighborhood busy.

There’s, after all, an finish purpose. Customers will have the ability to change accrued rewards and spend them in varied methods on the platform, reminiscent of buying NFTs of their favourite movies. Collectors may have a large library of high-quality content material to select from — a treasure trove of viral movies that includes traditional web memes, modern artwork, anime, gaming and extra. That locations the platform in stark distinction with many upcoming NFT artwork marketplaces, dominated by AI-generated profile image collections with “pre-programmed shortage” and novice graphics with little rhyme or purpose behind the asking worth.

And in an fascinating twist, potential consumers will have the ability to scrutinize the recognition and viral potential of a tokenized video via open, clear statistics on Coub.com, which means it’s attainable to forecast how they might carry out.

Mechanisms are additionally in place to guard the standard of the NFT market. A list price is required to unlock rewards era, whereas a community-driven validator community will assist shield the web site from spam, reuploads and undesirable content material.

#Crypto

A brand new workforce has been driving the corporate’s growth since April 2022. After months of rigorous analysis and evaluation of accessible blockchain options, Coub.com has been fully revamped from a standard streaming service to a cutting-edge Web3 app that’s already in energetic beta testing. One of many trade’s main blockchain safety audit corporations is at present analyzing Coub’s infrastructure, and the platform says it’ll be able to deal with the wave of customers speeding to hop on board and be a part of the newest watch-to-earn craze.

The mission says a very decentralized, blockchain-driven structure is at its core, with customers given entry to safe, noncustodial wallets to retailer their NFTs and watch-to-earn rewards. Finally, the purpose is to supply a seamless, easy expertise that’s simple for everybody to entry — even those that aren’t all too conversant in how crypto works. Coub believes this method received’t have an effect on buyer retention or deter new customers, and as an alternative, it’ll flatten the training curve for informal customers eager to embrace on-chain digital property.

Wanting forward, the positioning’s NFT market is ready to launch within the third quarter of 2022 together with a beta model of its watch-to-earn monetization mannequin. A brand new #Crypto video class can be going to launch, which means we might see much more crypto-centric content material popping up on the positioning.

A world community of social influencers can be established via an envoy program. Plus, there can be a contemporary model of Coub.com for customers to take pleasure in and an awards ceremony in celebration of the positioning’s most good creators.

Given how coubs could be embedded on all main social networks, these movies could possibly be coming to a chat close to you very quickly.