After Embracing Crypto Payments, Tag Heuer Now Focuses on NFTs

The Swiss luxurious watchmaker – Tag Heuer – mentioned it’s going to assist its purchasers “keep in tune” with the quickly altering world. As such, the corporate launched a smartwatch function that enables prospects to indicate off their non-fungible token (NFT) collections.

Diving Into the NFT Universe

Final month, Tag Heuer teamed up with Bitpay to allow customers to pay for luxurious merchandise in Bitcoin (BTC), Ether (ETH), and different cryptocurrencies. As of the second, the providing is barely accessible when prospects buy on the corporate’s US web site.

In a latest announcement, the agency revealed it’s going to take “one other daring step into the world of Web3” by launching an NFT viewer. Shoppers may use the function to show their non-fungible token collections, which can be secured by verified proof of possession.

“TAG Heuer presents a brand new technique to carry these invaluable and extremely collectible artworks into the true world. For the primary time, they are often worn in your wrist with verified proof of possession. The TAG Heuer Related Calibre E4 permits you to show NFT artworks in your watch by connecting your crypto pockets to ensure authenticity.”

The corporate defined that customers may pair their smartphones with the function and switch a number of NFTs. The watch face has three other ways of exhibiting time whereas additionally displaying digital artworks. Furthermore, people can join the addition to in style cryptocurrency wallets, together with Metamask and Ledger Reside.

Tag Heuer praised the initiative predicting that digital collectibles may grow to be a significant a part of the cryptocurrency sector and unlock new use-cases sooner or later.

“It’s a courageous new world on the market,” the agency concluded.

Prada Additionally Joined the NFT Membership

One other famend vogue and luxurious model that hopped on the non-fungible token bandwagon not too long ago is Prada. A number of weeks in the past, the Italian firm launched an NFT assortment constructed on the Ethereum blockchain, depicting a sequence of gender-neutral shirts launched in 2019.

Prada disclosed that each proprietor of a bodily shirt can be gifted with a digital collectible. The latter will embody a singular quantity corresponding to every piece of clothes:

“Every Timecapsule drop can be linked to each a gender-neutral bodily product and a gifted NFT, a GIF of the capsule video which represents the digital model of the bodily merchandise.”