South Korea’s Lotte Group partners with Polygon for global NFT drive

NFT

Lotte Group, South Korea’s fifth-largest conglomerate with operations in manufacturing, lodges and e-commerce, plans to broaden its non-fungible token (NFT) enterprise onto the worldwide market via a partnership with the Polygon blockchain, Lotte’s advertising and marketing and NFT hub Daehong Communications mentioned on Monday.

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Quick info

• The partnership will begin with rebranding BellyGom NFTs, or Lotte Homeshopping’s profile image (PFP) digital assortment centered round a pink bear character of the identical title.
• BellyGom NFTs, first minted in August 2022 on the Klaytn community, offers holders advantages associated to Lotte’s services and products, comparable to lodge vouchers or low cost coupons for buying.
• The rebranded assortment will likely be known as “BellyGom NFT Season 2,” Daehong mentioned in a press launch. The corporate continues to be engaged on the undertaking and doesn’t have a date for the discharge of the gathering, a Daehong spokesperson mentioned.
• Polygon is the third largest blockchain in NFT gross sales over the past 30 days, surging 260.33% to US$36.5 million in the course of the interval in response to knowledge from Cryptoslam.io. The Polygon platform is appropriate with Ethereum, the second-largest blockchain, and allows different blockchain networks to attach and broaden.
• Polygon has signed partnerships with international manufacturers comparable to Starbucks, Adidas and Prada.
• Lotte Group has greater than 121 trillion Korean received (US$92.3 billion) in property, in response to April 2022 figures from South Korea’s Truthful Commerce Fee.

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