South Korea’s Lotte Group partners with Polygon for global NFT drive



27 February 2023 07:54, UTC


Studying time: ~2 m

Lotte Group, South Korea’s fifth-largest conglomerate with operations in manufacturing, lodges and e-commerce, plans to broaden its non-fungible token (NFT) enterprise onto the worldwide market via a partnership with the Polygon blockchain, Lotte’s advertising and marketing and NFT hub Daehong Communications mentioned on Monday.

See associated article: Weekly NFT gross sales surge amid market Blur’s new spherical of token airdrop

Quick info

  • The partnership will begin with rebranding BellyGom NFTs, or Lotte Homeshopping’s profile image (PFP) digital assortment centered round a pink bear character of the identical title.
  • BellyGom NFTs, first minted in August 2022 on the Klaytn community, offers holders advantages associated to Lotte’s services and products, comparable to lodge vouchers or low cost coupons for buying.
  • The rebranded assortment will likely be known as “BellyGom NFT Season 2,” Daehong mentioned in a press launch. The corporate continues to be engaged on the undertaking and doesn’t have a date for the discharge of the gathering, a Daehong spokesperson mentioned.
  • Polygon is the third largest blockchain in NFT gross sales over the past 30 days, surging 260.33% to US$36.5 million in the course of the interval in response to knowledge from The Polygon platform is appropriate with Ethereum, the second-largest blockchain, and allows different blockchain networks to attach and broaden.
  • Polygon has signed partnerships with international manufacturers comparable to Starbucks, Adidas and Prada.
  • Lotte Group has greater than 121 trillion Korean received (US$92.3 billion) in property, in response to April 2022 figures from South Korea’s Truthful Commerce Fee.

See associated article: Creepz NFT gross sales surge 239% following Spotify partnership information

Subscribe to our mailing list to receive new updates and special offers

We don’t spam! Read our [link]privacy policy[/link] for more info.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button