Sony’s Hawk-Eye Innovations partner NFT Tech to boost sports NFTs

Sony Sports activities, by way of its subsidiary Hawk-Eye Improvements, has struck a significant take care of blockchain-focused agency NFT Applied sciences Inc. to deliver stay sports activities information to the fast-growing sports activities NFT market.

In a press announcement as we speak, Wednesday 3 August, NFT Tech mentioned the partnership builds on its pioneering effort on the Australian Open, the place the platform’s historic AO Artball helped catapult the world of NFTs to mainstream sports activities.

For Sony, the main tech firm in Japan, the collaboration continues its latest exploration throughout the blockchain area and can see the deployment of its groundbreaking Hawk-Eye Improvements expertise to the good thing about followers.

NFTs and the rising fantasy sports activities ecosystem

Progress throughout fantasy sports activities has seen annual figures of over 60 million gamers, and is estimated to increase even additional with the assistance of recent technological developments. NFTs, which add decentralised possession and different points of digital belongings is likely one of the new mechanisms.

And as followers discover new methods to interact and reap rewards from their favorite sports activities and leisure, fantasy sports activities suppliers are additionally seeing new income streams.

Hawk-Eye, whose expertise is utilized in over 20 totally different sports activities, and NFT Tech’s Web3-focused developments might provide the muse that sees much more individuals get into the Sports activities NFTs ecosystem.

Adam De Cata, CEO if NFT Tech commented:

Sport Leagues worldwide are always in search of methods to extend viewership and join deeper with followers. Fantasy sports activities is extraordinarily common and acts as an enormous viewership enhance, encouraging the center section of followers to remain engaged throughout the common season. We’re excited to be joined by Sony as we pioneer distinctive blockchain use circumstances for the sporting and leisure business.”