Snoop Dogg Video Collab Combines ‘Curb Your Enthusiasm’ With Web3

NFT

Snoop Dogg and Web3 have gotten a well-known combo, akin to espresso and donuts.

The enduring West Coast rapper dropped a music video on Saturday for “Crip Ya Enthusiasm,” that includes a digital efficiency captured by Web3 startup Astro Venture. The corporate can be behind the digital surroundings by which the video takes place.

The music video was animated in Unreal Engine and consists of quite a few references to the present “Curb Your Enthusiasm,” constructing on the TV present’s theme tune that was remixed for the tune. Snoop Dogg’s avatar appears to be like like comic Larry David, from the way in which he’s dressed to his model of glasses and his unmistakable hairline.

David isn’t any stranger to Web3 both. He made an look in an FTX business that was broadcast to tens of millions of households throughout the Tremendous Bowl earlier this 12 months. Moreover, the theme tune for his TV present was immortalized as a 1-of-1 NFT.

Crypto Twitter Reacts to FTX, Coinbase and Different Bitcoin Advertisements on the Tremendous Bowl

The discharge of the music video coincided with 11,111 digital donuts put up for grabs by Astro Venture, which function digital keys that can be utilized to entry property from the video, like 3D fashions and character animations.

The corporate has additionally launched tutorials and guides that educate donut house owners the best way to create their very own scenes and animations in Unreal Engine. In accordance with the corporate, it selected to make the entry key a picture of a donut as a result of it’s normally one of many first issues a 3D artist learns to make.

The music video included movement seize from Snoop Dogg, recorded at Astro Venture’s “Portal” studio in Santa Monica, California.

Screengrab from a behind-the-scenes video posted to Instagram by Web3 animation studio Astro Venture.

For the reason that donuts began buying and selling on OpenSea on October thirteenth, the mission has seen a complete buying and selling quantity of 0.227 Ethereum or simply underneath $300, as of this writing. The donuts might be minted on Astro Venture’s web site for .06 Ethereum, or round $80, and simply over 250 had been minted as of Sunday afternoon.

Crip Ya Enthusiasm debuted in February on Snoop Dogg’s album “Bacc On Dying Row,” the primary file he launched after buying the rights to Dying Row Information, the label that helped him launch his profession.

For its launch, Snoop Dogg and Gala Music provided a separate line of NFTs, the place customers can buy objects resembling particular person songs as digital collectables. An NFT for the tune Crip Ya Enthusiasm presently has a value of 0.8 Ethereum or simply over $1,000 and the mission has seen 944 Ethereum or $1.2 million value of buying and selling quantity on OpenSea.

The collaboration represents a continuation of the rapper’s work with numerous Web3 tasks. Earlier this 12 months, Snoop Dogg and Eminem carried out on the MTV Video Music Awards as NFTs from the Bored Ape Yacht Membership assortment.

This previous summer time, he introduced plans to open a real-world BAYC-themed dessert store in Los Angeles.

Snoop Dogg additionally owns digital land in The Sandbox, a metaverse mission the place one particular person paid the equal of $450,000 to be his neighbor. A long-time NFT collector, he stays bullish regardless of the market downturn, saying the bear market “weeded out” unworthy individuals and tasks.

The movie star has grown into such a well-known voice within the Web3 house that actor Anthony Hopkins as soon as requested him which NFT he ought to first purchase, and a client group singled him out for his outsize affect in the marketplace.