Snoop Dogg revealed as co-founder of Web3-powered livestream platform

American rapper and actor Snoop Dogg has been revealed as one of many co-founders of a Web3-powered stay streaming app referred to as “Shiller” — including to yet one more Web3 partnership for the well-known hip-hop artist. 

The app is described as a “stay broadcast platform” that goals to mix Web3 know-how with real-time live-streaming content material. The rap star has been named as a co-founder of the app together with know-how entrepreneur Sam Jones.

It follows a wave of Web3 partnerships by Snoop Dogg within the final yr.

In April final yr, Snoop Dogg partnered with Sandbox metaverse to launch an NFT assortment referred to as “Snoop Avatars” and launched a hip-hop single titled “A Arduous Working Man,” which was later accompanied by a 50,000-piece NFT drop.

The rap star additionally partnered with Yuga Labs — the crew behind Bored Ape Yacht Membership (BAYC) and CryptoPunks — to carry out on a metaverse-transformed stage at MTV’s Video Music Awards on Aug. 29.

Snoop Dogg additionally just lately partnered with crypto on line casino Roobet, the place he’ll function the agency’s “Chief Ganjaroo Officer,” according to a March 1 assertion from Roobet.

As for Shiller, blockchain will characteristic closely within the platform, permitting content material creators to “token-gate” their streams and promote nonfungible tokens or different merchandise from e-commerce web sites.

These content material creators could be paid out in cryptocurrencies equivalent to Ether (ETH) or NFTs, which could be cashed out as fiat.

A preview of the Shiller software. Supply: Shiller

It was slated for a January launch however has been delayed till April, in line with Shiller’s newest update on March 2.

Creator economic system motion

The launch of Shiller seems to be a part of a broader creator economic system motion the place Web3 will possible play a task.

Whereas “Web1” enabled customers to jot down HTML and skim content material, “Web2” enabled user-to-user interactions — which was delivered to the plenty by a number of social media monopolies, equivalent to Fb, Google and YouTube.

The “Web3” motion goals to remove these intermediaries by offering creators with full possession over their content material and the monetization that flows from it.

Associated: Music NFTs are serving to impartial creators monetize and construct a fanbase

Decentralized messaging platforms are starting to emerge too, with one named “Damus” trying to grow to be a “Twitter killer.”

Backed by Jack Dorsey, Damus went stay on the Apple App Retailer on Feb. 1. It’s constructed on a decentralized community that allows encrypted end-to-end personal messaging, referred to as “Nostr.”

The platform comes with built-in Bitcoin (BTC) funds on the Lightning community.

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