Puma launches metaverse Black Station to show off its new sneaker NFT collection

NFT

Puma launched an interactive metaverse house referred to as Black Station to showcase restricted version NFTs of its sneakers.

The sneaker NFTs are a part of the German athletic model’s “Futrograde” assortment that can be showcased throughout New York Vogue Week, which begins in earnest tomorrow. These NFTs will be redeemed for bodily sneakers, in line with a Puma launch.

Puma now joins Adidas originals as the most recent sportswear model to launch digital collectibles.

“Twenty years in the past, Black Station was PUMA’s residence for our most modern designs in style,” stated Adam Petrick, Puma’s chief model officer. “Given the boundaries we’re pushing from a product design and digital standpoint, we discovered it becoming to convey Black Station again as a brand new portal for digital exploration throughout style, sport efficiency, our heritage classics, and innovation.”

Puma’s Futrograde assortment is the most recent in a pattern of clothes and luxurious manufacturers releasing bodily gadgets tied to digital belongings, referred to as “phygitals.” In Could of this yr, the luxe model Prada launched NFTs that may very well be redeemed for bodily gadgets like shirts.

Puma’s use of a metaverse house will not be new both. Manufacturers like Tommy Hilfiger and Estee Lauder have designed comparable areas for people to browse digital representations of their merchandise up-close.