PGA Tour Golf NFTs Coming to Tom Brady’s Autograph Platform
NFT
The PGA Tour is the most recent storied sports activities league to enter the NFT area, as we speak asserting a long-term pact with NFT startup Autograph—which was co-founded by NFL icon Tom Brady—to create officially-licensed digital golf collectibles.
Autograph plans to launch its PGA Tour NFTs in early 2023, tapping into the league’s decades-long trove of property together with video footage, information, and imagery from each present occasions and previous competitions. Autograph’s announcement additionally factors to rewards for PGA Tour followers, in addition to unique entry to each digital and real-world occasions.
Patrick Cassidy, Autograph’s Chief Advertising Officer, instructed Decrypt that the companions are nonetheless finalizing the feel and appear of the NFTs. However whereas using video footage may counsel an NBA Prime Shot-like method to digital collectibles, he stated to anticipate one thing that’s distinctive from different sports activities choices within the area.
“Every thing we’re doing—we’re making an attempt to construct one thing new within the area,” he stated. “We actually really feel like Autograph has a chance to pioneer numerous these items. We’re not making an attempt to do what anyone else has finished already.”
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Golf legend Tiger Woods—already a member of Autograph’s Board of Advisors—could have a hand in shaping the PGA Tour’s NFT product. Woods has additionally beforehand launched his personal NFT collectibles by the corporate.
“We’ll lean on [Woods] in so some ways,” stated Cassidy, “for the way we are able to construct and make one of the best product on the planet round one of the best athletes on the planet, and one of the crucial premier sports activities manufacturers within the universe.”
An NFT is a blockchain token that works as a proof of possession for an merchandise. Digital items like sports activities collectibles, profile footage, and art work are well-liked examples in a market that yielded $25 billion value of buying and selling quantity in 2021 alone.
Autograph was introduced in April 2021 and rolled out its first NFTs late final summer time, with athlete-centric choices from the likes of Brady, Woods, Simone Biles, Derek Jeter, and Wayne Gretzky—the final three of that are additionally on the corporate’s Board of Advisors.
The corporate initially launched its NFTs by an unique partnership with the DraftKings Market, however that exclusivity interval has now ended, Cassidy confirmed.
Autograph just lately launched its first NFT product by its personal web site—a Tom Brady “season ticket” move that unlocks entry to a personal fan membership with perks like occasions, unique merchandise, and extra. Every of the two,500 whole NFTs sells for $750, and it’s the primary “Signature Expertise” drop from the startup.
