Nissan Doubles Down on Web3 Innovation

Japanese motor big, Nissan, has made important progress in its foray into the NFT and Web3 house. The corporate filed 4 new Web3-related logos in the US protecting its Infiniti, Nismo, and Nissan manufacturers.

The filings reveal Nissan’s plans to create digital garments, automobiles, headgear, buying and selling playing cards, toys, tickets, and an NFT market for buying and selling and minting NFTs.

Nissan has additionally outlined plans for metaverse promoting providers and different “leisure providers,” together with on-line video, photographs, art work, tickets, audio, sounds, music, and buying and selling playing cards, in addition to an internet site with details about its proposed NFTs and the way they’ll work.

Nissan’s Japan unit can be experimenting with auto sales within the metaverse by means of its digital retailer “Nissan Hype Lab,” which permits prospects to go to the digital storefront through a PC or smartphone, create custom-made avatars, and work together with digital gross sales workers.

Clients may even order and finalize buy contracts by means of this digital gross sales workplace. In keeping with Nissan’s announcement, the trial will run from March 8 to June 30. For the trial, the corporate will research, seek the advice of, check drive and buy Nissan autos whereas within the metaverse, inspecting the opportunity of new gross sales strategies for automobiles.

Nissan Going All In on Web3

It’s not the primary time Nissan has experimented with Web3 and sensible contract know-how. In October 2022, the Japanese automotive big filed 5 trademark purposes with the US Patent and Trademark Workplace, revealing plans to enter the NFT, Web3, and Metaverse house.

The purposes cowl its outstanding automotive fashions corresponding to SKYLINE, Z, and GTR and had been to introduce choices corresponding to NFT-backed media, on-line NFT marketplaces, digital wallets, and NFT minting, buying and selling, and storing software program.

The patent additionally launched the concept of downloadable media recordsdata for NFT authentication, a web based NFT market for purchasing and promoting NFTs, and non-downloadable software program for minting, storing, and buying and selling NFTs.

And with this newest patent providing, it’s clear the Japanese motor big goes all in on its Web3 developments.

Nissan GTR Photograph by Jonathan Cooper

Different Automotive Giants Into Web3

It’s value noting different automotive giants, together with Normal Motors, Ford Motor Firm, and MG have additionally made important strikes within the NFT and Web3 house.

Solely final month, GM Motors introduced it was fascinated by creating downloadable digital media recordsdata that include collectible art work, textual content, audio, and video, which will probably be authenticated as nonfungible tokens, in line with the corporate’s trademark submitting.

And final fall, the Ford Motor Firm filed 19 trademark purposes, protecting its main automotive manufacturers corresponding to Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, amongst others. The purposes embrace digital automobiles, vans, vans, SUVs, and clothes for the corporate’s manufacturers, in addition to a proposed on-line market for NFTs.

Regardless of the continuing crypto winter and bear market, multinational companies are nonetheless pushing ahead with trademark purposes protecting Web3, crypto, NFTs, and the metaverse.

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