MoonPay acquires web3 creative studio Nightshift in its first deal

NFT

Web3 infrastructure agency MoonPay made its first acquisition, scooping up artistic studio Nightshift for an undisclosed quantity.

Nightshift, primarily based in Toronto, will rebrand to Otherlife by MoonPay within the wake of the deal, based on an organization launch.

Having first began as a fintech, providing a manner to purchase crypto merchandise with fiat foreign money, MoonPay has made a play for the NFT area over the past yr. In June, it launched Hypermint, a service that lets manufacturers mint as much as 100 million digital belongings directly.

The corporate partnered with leisure big Common Footage to roll out an NFT-based scavenger hunt for Common Studios park goers in September. It additionally created a passport-like NFT venture for unique entry to web3 conferences throughout December’s Artwork Basel in Miami.

CEO Ivan Soto-Wright has beforehand characterised the corporate’s journey as “turning into extra like an American Categorical.”

“You’ve got an clearly sturdy funds community and platform. However then you definately even have all of the experiences. And so I believe that is sort of how we see us bridging each of those parts of our enterprise,” he advised The Block in a earlier interview.