NFT

Flamengo teams up with MoonPay on multi-year web3 loyalty scheme


NFT

www.theblock.co

06 October 2022 13:00, UTC

  

Studying time: ~2 m


Flamengo, one in all Brazil’s greatest sports activities franchises, introduced on Thursday that it could launch a lot of web3 merchandise through a multi-year partnership with MoonPay. The fiat on-ramping service-turned-web3 infrastructure supplier will try to assist enhance fan engagement on the soccer membership by means of ticketing, advertising and merchandise, in response to a launch. 

The scope of the partnership might embrace loyalty applications, distinctive experiences and complimentary presents, the corporate stated — giving the instance of personalised meals and beverage choices throughout video games.

“NFTs and web3 expertise have helped improve fan engagement and loyalty in addition to create new income streams price lots of of thousands and thousands of {dollars} for sports activities groups world wide,” stated Ivan Soto-Wright, co-founder and CEO of MoonPay. 

The pair will share the income, a MoonPay spokesperson informed The Block when requested in regards to the worth of the deal. 

Over the course of the pandemic, the way in which soccer golf equipment earn a living has been introduced into sharp focus — with near-total shutdowns in sports activities, and video games performed in empty stadiums throughout lockdowns. The mixed income of European golf equipment declined by £3.4bn ($3.8bn) to £22bn ($24.7bn), in response to the Deloitte Annual Assessment of Finance.

That is MoonPay’s first foray into the sports activities market, and it follows manufacturers corresponding to Socios into the house. Socios is thought for pairing up with soccer golf equipment to launch fan tokens. These have beforehand been criticized for being risky, and likewise for being a conduit for followers to lose cash by means of.

MoonPay launched HyperMint earlier this yr – a platform that enables manufacturers to create and mint their very own utility NFTs. In September, it stated it could launch an in-person NFT scavenger hunt at Common Studios Theme Parks. It has additionally beforehand had a sideline in brokering gross sales of pricey NFTs for celebrities by means of a white glove concierge service. 

MoonPay was valued at $3.4 billion in a latest funding spherical.  


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