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Gabe Leydon’s Limit Break Buys Super Bowl Ad For Its NFT Game

Restrict Break, a blockchain gaming firm headed by Gabe Leydon, has purchased an advert for its NFT sport on the Tremendous Bowl. In keeping with media stories, the 30-second advert slot price a whopping $6.5 million. The corporate will use the spot to promote its sport, DigiDaigaku. Let’s take a more in-depth take a look at Restrict Break’s newest announcement. 


Limit Break DigiDaigaku NFT game character
Restrict Break will promote its NFT sport DigiDaigaku through the Tremendous Bowl in February.

About Restrict Break’s Tremendous Bowl advert

The industrial spot will assist Restrict Break showcase its NFT sport throughout Tremendous Bowl LVII in February 2023. Apparently, round 50 million individuals will watch it dwell, whereas tens of hundreds of thousands will watch it on-line. 

“We spent months contemplating doing this advert and determined that we might solely do that if we might present a cool web3 expertise that helps the DigiDaigaku,” Leydon Tweeted.  “I’ve personally overseen billions of {dollars} in advertising and marketing buys and I can confidently let you know a Superbowl advert (this might be my third one) is the best video advert you should purchase on the planet.”

In truth, this isn’t Leydon’s first time shopping for a Tremendous Bowl advert. Throughout his function because the CEO of the main cell gaming firm, Machine Zone, he ran just a few Tremendous Bowl advertisements for Sport of Warfare: Fireplace Age and Cellular Strike.

What to anticipate

In keeping with Leydon, Restrict Break’s Tremendous Bowl advert might be a never-before-seen “Web3 expertise”. Nonetheless, the workforce has not shared additional particulars. That mentioned, he added that they’ll make the advert “enjoyable and fascinating” to cater to the hundreds of thousands of people who find themselves new to NFTs. 

Earlier this 12 months, Coinbase ran a Tremendous Bowl advert. Sadly, it turned out to be disappointing. It stays to be seen how Restrict Break’s advert will carry out. 

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