FTX-backed NFT company airing $6.5 million Super Bowl commercial

NFT

“Seinfeld” co-creator Larry David is unlikely to make an look at this yr’s Tremendous Bowl after shilling for FTX throughout final yr’s recreation, however that doesn’t imply there will not be anybody with ties to the collapsed crypto trade there selling digital property.

The NFT and gaming firm Restrict Break, backed by FTX in a funding spherical final yr, spent $6.5 million for a 30-second advert that may air throughout this yr’s Tremendous Bowl, the corporate stated in an announcement. It’s the primary time an NFT developer has bought an advert through the Tremendous Bowl, one of many most-watched occasions on tv that brings in an viewers of roughly 100 million individuals annually.

Restrict Break will use its time to advertise a “free” NFT tied to the web3 gaming ecosystem it has been growing.

Celebrities from David to Tom Brady promoted FTX however have been steering away from crypto for essentially the most half because the trade turned marred in scandal late final yr.

Restrict Break’s not relying on VIP movie star endorsements. As an alternative, its upcoming advert will characteristic an animated princess and a child dragon selling its “free-to-play” gaming mannequin and “free-to-own” digital collectibles technique.

Screenshot from upcoming Tremendous Bowl commercial. Supply: Restrict Break.

Restrict Break’s Tremendous Bowl NFT mint is meant to convey new customers into its “crypto group,” the corporate stated. The NFTs can be a part of DigiDaigaku, which Restrict Break describes as “a digital collectible sequence of anime-style characters” that it hopes will assist introduce individuals to what it calls a “new ‘free-to-own’ gaming mannequin.”

A web3 gaming startup growing massively multiplayer on-line (MMO) video games, Restrict Break introduced final August it had raised $200 million over two rounds of enterprise funding. Crypto exchanges FTX and Coinbase participated within the fund increase, based on Restrict Break.

The founders of Restrict Break have been beforehand prime executives on the cell gaming agency Machine Zone, which created free-to-play video games reminiscent of Recreation of Conflict, Cellular Strike and Last Fantasy: XV.

The soccer recreation that includes the Kansas Metropolis Chiefs and Philadelphia Eagles is ready for Feb. 12.