Doodles NFTs Announces Pharrell as Chief Brand Officer, Fundraise Led by Alexis Ohanian

Ethereum NFT challenge Doodles made a pair of great bulletins at an occasion hosted alongside the NFT NYC convention tonight, revealing that musician and producer Pharrell Williams will be a part of the challenge and that it has raised its first spherical of funding led by enterprise capital agency Seven Seven Six.

Williams, who just lately entered the NFT house together with his personal Gallery of Digital Property (GODA) challenge, will be a part of Doodles as Chief Model Officer. In his new position, Williams will assist form the gathering’s strategy to music, art work, client merchandise, animation, and occasions.

“I am an enormous fan of the model,” stated Williams in a pre-recorded video message on the occasion. “We will construct from the core neighborhood outward and convey Doodles to new heights, new ranges.”

Moreover, he’ll function government producer on an album of Doodles-inspired music referred to as “Doodles Data: Quantity 1,” which can be launched in partnership with Columbia Data. The album will embrace “main recording artists,” per a Doodles spokesperson, and have art work from Doodles artist Scott “Burnt Toast” Martin.

Doodles 2… coming quickly. https://t.co/8gw3OeeQfs pic.twitter.com/c33BB0GLqP

— doodles (@doodles) June 22, 2022

The Doodles album can be accessible to stream by way of varied platforms, however will solely be bought by way of NFTs. In keeping with the consultant, the Doodles album NFT will even be bundled with further, as-yet-unspecified NFT collectibles.

Alongside the information round Williams, the creators of Doodles additionally introduced that Seven Seven Six, the VC agency of Reddit co-founder Alexis Ohanian, led a funding spherical within the challenge. It’s the primary capital increase for Doodles.

A nonetheless from the Pharrell Williams video proven at Doodles’ NFT NYC occasion. Picture: Decrypt

In a pre-recorded video message proven on the occasion, Ohanian stated that Seven Seven Six plans to work with the Doodles staff to “take all of the work they’ve completed to this point and convey it to a different degree, scale it even additional.” Seven Seven Six co-founder Katelin Holloway will be a part of Doodles’ board, together with Williams.

The funding quantity was not disclosed.

On the occasion, the creators additionally introduced Doodles 2, a brand new NFT assortment that may span hundreds of thousands of avatars—up from 10,000 within the unique assortment—and have a wider array of traits together with wearable objects. The avatars won’t be launched on Ethereum, however the staff didn’t announce which blockchain the brand new assortment will launch on.

Pharrell Williams: Web3 Is ‘Scaring the System’

Doodles launched in October 2021 and has since gone on to grow to be probably the most useful NFT collections available on the market. Thus far, it has generated almost $500 million in secondary buying and selling quantity, per knowledge from CryptoSlam. Doodles just lately launched former Billboard President Julian Holguin as CEO.

An NFT works like a proof of possession for an merchandise, and it’s usually used for digital items reminiscent of distinctive profile footage (like Doodles), in addition to art work, collectibles, and online game objects.

Seven Seven Six beforehand invested in Moonbirds, an Ethereum NFT assortment that launched this spring to immense buzz. Moonbirds hails from the PROOF Collective, a Web3 startup from serial entrepreneur and enterprise capitalist Kevin Rose, and it raised $10 million from Seven Seven Six.

Ohanian, a vocal NFT advocate and collector of tasks together with CryptoPunks and the Bored Ape Yacht Membership, has beforehand introduced Web3 co-investment initiatives with each Solana and Polygon.