Audius Implements NFT-Gating for Exclusive Artist Access


09 March 2023 13:04, UTC


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Web3 music platform Audius stated it’s implementing a non-fungible token (NFT) gating characteristic meant to permit artists to launch unique content material to NFT holders. This follows current information that streaming service Spotify is testing token-gated playlists.

Artists on Audius who’ve launched their very own NFTs can “gate” their content material so solely token holders of the corresponding assortment can have entry to it. Listeners can hyperlink their wallets to Audius to substantiate their NFT possession and entry B-sides, unreleased tracks and different particular varieties of content material.

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“A giant focus of Audius from day one is enabling deeper connections and deeper interactions between the followers and the artists immediately,” Forrest Browning, chief product officer and co-founder of Audius, advised CoinDesk. “Sooner or later there might be many different ways in which you might reveal to an artist that you are a superfan, however if you buy one in all their NFTs that seems like a reasonably robust sign.”

Moreover, Audius goals to cater to artists who’re energetic NFT neighborhood members however could not have their very own collections. If an artist is a holder, or has an affinity for an additional NFT mission resembling common Bored Ape Yacht Membership or CryptoPunks collections, they will gate their content material with these NFTs.

Audius has been working away to combine options to spice up fan engagement over the previous 12 months. Final month the corporate upgraded its ongoing partnership with TikTok, permitting Audius customers to combine their favourite songs from the platform onto the social media software. In July, the corporate rolled out its tipping characteristic, permitting listeners to “tip” their favourite artists within the platform’s native AUDIO token.

See Additionally: Napster Revives Its Music Ambitions With Web3 Acquisition of Mint Songs

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